BUSINESS COMMUNICATION IN THE CONTEXT OF CORPORATE SOCIAL RESPONSIBILITY

BUSINESS COMMUNICATION IN THE CONTEXT OF CORPORATE SOCIAL RESPONSIBILITY

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The paper analyzes business communication from the perspective of social responsibility, which has become a determining factor in designing Breath Spray and managing businesses in the contemporary society, increasingly preoccupied with ethical issues.Thus, the study attempts to point out the changes in the communication strategies called for by the paradigm shift in the global economic behavior from purely economic, short-term interests to long-term benefits that fall under the larger concept of sustainability.Finally, the paper points out the benefits of the CSR-based business policy, as Dessert Cups well as the major pitfalls related with its implementation.